Downloads

The 7 Stages of Social Media

The Important Journey for Association Marketers - As you increase your presence social media pla...

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Analog vs Digital

Where is Your Association - Many associations have been slow to adopt a digital first policy. Boom...

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Upcoming Events & Webinars

June29

ASAE Virtual Demo Days

June 29th & 30th, 2020

Join our Demo Creating a Digital Hub for Virtual & Hybrid Events at ASAE Virtual Demo Days June 29th at 3:15 pm EDT.

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Aug10-12

ASAE Virtual Annual Meeting 2020

Aug 10-12, 2020

Register for ASAE Virtual Annual Meeting to see Dan Stevens present on "Is Social Media Stealing Your Members?" Secure the future by learning, connecting, and achieving more by working to...

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Sept24

Non Dues-a-Palooza

Sept. 24, 2020 | Nashville, TN

An association experience like you’ve never seen. From the creators of AMS Fest, we bring you a full day of non dues revenue ideas, case studies, demos and tons of fun — including beer at lu...

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Blog

Can You Hear Me Now? Does good-quality audio really make a difference?

Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial. When planning a video, content creators frequently focus on the visual intrigue of a project – how will it be filmed, how will the message be conveyed on-screen, what branding and assets will be used. One frequently overlooked, but just as important, piece of the content puzzle is how it sounds.

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Digital Transformation: Bringing Your Association Into 2021

Well, that only took 70 years.  ASAE recently released the final issue of their magazine, Associations Now.  Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades. Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format. They want to be entertained by their content, but also engaged and inspired. Studies have shown that most people will spend less than 15 seconds reading before deciding to continue on a piece of content or not.

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