Your members are listening. And if you want to interest, engage and inspire them, then what they hear is crucial. When planning a video, content creators frequently focus on the visual intrigue of a project – how will it be filmed, how will the message be conveyed on-screen, what branding and assets will be used. One frequently overlooked, but just as important, piece of the content puzzle is how it sounds.

Well, that only took 70 years.  ASAE recently released the final issue of their magazine, Associations Now.  Magazines were the primary vehicle for association content up until about 20 years ago, but readership has been in steady decline for the last two decades. Millennials and younger people who are now joining associations, demand access to their content digitally, in bite-size pieces and preferably in video format. They want to be entertained by their content, but also engaged and inspired. Studies have shown that most people will spend less than 15 seconds reading before deciding to continue on a piece of content or not.